FYI: If you’re reading this, it’s too late to buy Balmain for the low.
Fans of fashion and all things trending in pop culture were sure to flock to H&M stores across the globe today, and let’s just say it was madness.
Earlier today, the modestly priced clothing retailer dropped their highly anticipated Balmain x H&M collaboration, and folks just had to get their hands on the goods. The high-fashion line, seen and modeled by the likes of most of Hollywood’s elite, drew massive attention back in March when Balmain’s creative director, Olivier Rousteing, announced that they’d be partnering up with casual retail giant.
Seen on everyone from model Jourdan Dunn to Kanye West and the whole Kardashian clan, Balmain has definitely been deemed one of 2015’s most rapped about designer this year. Boasting a distinct look this season of beaded blazers and highly ornamented dresses, Balmain x H&M promised to bring most of their signature looks from the runway to the sales rack, debuting said looks in a fashion show held in honor of the collection just two weeks ago:
And at a going rate of anywhere between a third and a quarter of the original price, folks were bound to buy.
Released in over 250 stores globally, fans waited outside of H&M overnight (some said to have waited for two days) to snag at least one limited piece.
However, when the doors opened, so did the floodgates of fashionistas as women and men nearly trampled upon themselves in search of Balmain. With restrictions on purchases varying, including some as small as one article of clothing per customer, fans were anxious.
Videos of the madness via eyewitness accounts were sure to go viral:
H & M Balman, did anyone get anything? I didn't even bother pic.twitter.com/yxVLpoPafj
— Captain Morocco (@AtIasLion) November 5, 2015
Talk about “Zombie Land” meets department store. Yikes!
And for those who thought they’d figured it all out by taking to the online shopping route, of course the website was sure to experience technical difficulties:
And if you’re thinking about getting it later on Ebay, good luck. People are already hacking up the prices of the popular H&M x Balmain pieces to astronomical prices. Jackets sold for $300 to $400 are being tagged at as much as $1600-$1800, completely defeating the purpose of the bargain, however, a great flip for whoever is the buyer!
According to Rousteing, the collaboration is all about connecting to the youth as well as uniting two worlds: Bargain and Balmain!
“I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it.”
A collaboration such as this one is nothing new to H&M. Last year the clothing company partnered with designer Alexander Wang for a similar limited collection. However, reps for H&M admit that the public’s response to Balmain has been unlike one they’ve seen yet. The popularity for such collaborations stem from the drastically lower price points as well as the influence of certain public figures, social media and trends.
Hey, if you can afford it, why not?
Did you get your Balmain on a budget today?