About Us – xoNecole

about_xon

FOUNDER’S STORY

They say the best way to find your own path is to get lost in the journey.

That’s exactly what I’m doing.

It’s been almost a year since I wrote the letter ‘It’s Time To Move On’, explaining why I was walking away from my award-winning site, Necole Bitchie, a brand and business I founded in 2008 and built into one of the leading urban gossip sites in the digital world. The decision has come to define me, both personally and professionally, and, as a result, I’ve been humbled and rewarded in new and inspiring ways.

Once upon a time I was just another girl from a small town on Maryland’s Eastern Shore who’s best job prospects were Wal-Mart and a pickle plant. Then I became that girl who’s parents died before becoming that girl escaping into her daydreams. Eventually, I evolved into that celebrity gossip blogger who hit the red carpet and sat VIP at industry parties. But along the way, I became something I wasn’t, someone I didn’t recognize, a caricature of who I was and all that I could be.

That’s when I knew I had to write that letter, change directions, and start xoNecole.com.

Today I’m using my voice as a successful female entrepreneur to redefine how women share their stories, showcase their style, and speak their minds. xoNecole is a place where positive images of women of color flourish, where life, work, travel, and fashion intersect, a platform for responsible reporting on the news you want to know.

It’s been a long, winding road since I was kicked out of my aunt’s house without a dollar to my name and a burning desire to create change. Sometimes, we have to go out of our way—get out of our own way—to get back on track. That fire still flames within, but now I know how to control it, give it greater meaning.

Now I’m in the driver’s seat, uncovering this journey, rediscovering my path.

And that’s exactly what I want to be doing.

xoNecole

© 2017 - xonecole.com